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Featuring Warner Bros, Buzzfeed, Nascar, and more!
| License Global’s May Issue is Here! |
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| Crayola, the world’s most trusted back-to-school brand, is so much more than the crayons that bear its name. It’s a cultural institution that is as “creatively alive” as its mission proclaims, and as relevant today as it was more than 100 years ago. | | Read Now | | |
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Licensing Expo Exhibitor Spotlight
Meet some of the companies on the Licensing Expo show floor this year.
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The Dawn of a New Century
Warner Bros. Discovery talks about transforming a history steeped in storytelling into an exciting, fan-driven future.
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Bug in the System
In less than five years, Moonbug Entertainment has made a mark in children’s entertainment. And its consumer products line is unstoppable.
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| | | Hajimeru! | Sony Pictures Consumer Products is preparing for the next big rollout of “Cobra Kai” licensed products by striking hard and fast at retail worldwide.
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| | | Licensing 0 to 60 | | How Paul Sparrow, managing director, licensing and consumer products, NASCAR, built a winning consumer products program for the NASCAR brand. Read More |
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| | | Universal is Expecting | License Global charts the breakthroughs of Universal Brand Development’s first foray into infant and baby consumer goods with Welcome to the Universe Baby!
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| | | ‘Hot Ones’ Summer | | BuzzFeed expands its reach with more properties including “Hot Ones” and more licensed products. Read More |
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