After years of fighting or ignoring media companies, Google and Facebook have become patrons to news.
| Today marks 61 days of a global pandemic and the economic downturn accompanying this time has Facebook and Google singing a completely different tune than they were just a year ago. In February 2019, Facebook's point person on the news industry, Campbell Brown, told publishers that "Facebook cannot be the entire solution to your problems." Google just as equally wanted publishers' content to attract and retain users, but they didn’t want to pay for it. Now, Facebook and Google have pivoted to become patrons to news. Read more below. Over the next few months, Facebook and Google will spend close to a combined quarter billion dollars supporting local news. For Digiday+ members, in a matter of weeks, marketers and agency execs have already adapted to a new normal of working from home. But beyond this current moment, many say that the changes made only give a small sense of what's to come. Barstool's ad revenue is projected to be down 20-25% in the short term, but CRO Deirdre Lester is still optimistic about hitting year-end goals. Six months in, Facebook News is still not available to all U.S. users as a tab and some participants worry it has become a lower priority for the platform. New Digiday Research for Digiday+ members indicated that influencer marketing may no longer be the growth area it once was for marketing budgets. Other things to know about Tomorrow: The Washington Post’s vp of commercial, Jarrod Dicker joins Digiday+ Talks to discuss what comes after the third-party cookie and how publishers can best prepare. Learn more and subscribe to Digiday+ for access to this exclusive conversation. DTC brands, which have primarily built their businesses on performance advertising and digital, are claiming unprecedented value in TV inventory as ad prices plummet in a time of pandemic. Sponsored by Tatari. | | |
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howdy! | Sponsored by IAS (Integral Ad Science) | | The state of CTV: new research shows advertisers are poised to spend | | To capture the state of the promise — and the pitfalls — of the connected TV space, we surveyed the Digiday audience to gauge levels of sophistication, and find out what’s holding them back from investing more in the CTV environment. | | |
howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: Influencer marketing is taking a hit | | Despite cleanups, crackdowns and a better understanding of the industry, influencer marketing is one of the most confusing and murkiest industries, according to a new Digiday survey of 60 brand execs responsible for marketing expenditure. | | |
howdy! | | | Verizon Media CEO Guru Gowrappan: ‘The ad market is not going away’ | | Verizon Media's value to Verizon itself isn't just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active users is significant enough to bring value just across Verizon Media's properties, including Yahoo, TechCrunch, AOL and HuffPost, according to CEO Guru Gowrappan. |
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