| | LinkedIn Algorithm Changes |
Over the past month, I've been continuing to work on my LinkedIn tips video series, trying to answer some of the questions I am asked when I do LinkedIn training or work with clients to improve their LinkedIn presence. LinkedIn has been making a lot of changes lately, and you may have seen that those changes are affecting how much reach you're getting on LinkedIn. This month's featured video talks about those algorithm changes (see below). I've also done some videos on the difference between disconnecting and unfollowing, when you should disconnect, and more. You can find all of those videos at LawyerMeltdown.com - and if you prefer to read, rather than watch a video, you can skip the videos and just read the text.You can also find more LinkedIn tips on my LinkedIn Tips playlist on the Legal Ease Consulting YouTube Channel. Or perhaps this summer is a good time for you to pick up a copy of Make LinkedIn Work for You. I'd love to get your comments on the videos, my columns, or ideas you have for future articles or newsletters. Let me know what you're thinking! Email me at Allison@LegalEaseConsulting.com. |
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| | | | LinkedIn Algorithm Changes: What You Should Do |
Are you noticing changes in your performance on LinkedIn? LinkedIn is always trying to improve the algorithm to serve users content that is useful and informative for them. And some users will always try to “game” the system, which requires LinkedIn to keep making changes to try to stay ahead of that kind of behavior. So what can you do to make sure you get the most out of LinkedIn? First and foremost, make sure you are always providing value to your audience. Be authentic and post information that is relevant to what you do. Read the full post and watch the video here. | Podcast Appearance: Effective Social Media for Personal Injury Lawyers | | I was privileged to be asked to be a guest once again on the Personal Injury Marketing Minute Podcast talking about effective social media for lawyers. I discuss the latest ABA Legal Technology Survey results and give some of my thoughts about what lawyers should be thinking about today when marketing their practices. The podcast episode is now live to listen. | | Listen to the full episode |
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| Recent Columns | | | | The current issue of the American Bar Association's Law Practice Division's Law Practice magazine is the Big Ideas issue. My column in this issue talks about preparing for partnership. I find that too many law firms fail to adequately prepare their lawyers for partnership, and don't give enough guidance on the kinds of things lawyers who aspire to partnership should be doing to make themselves better law firm partners. This column gives my thoughts on what lawyers who want to be partners should be doing - and thinking about. You may recall that my previous column, in the Management issue, talked about evaluating management skills. That column provided some suggestions on how to evaluate management skills for those who aspire to management positions and those who already hold them. This month's column is a follow up to that. |
| Second Edition with new tips | | The Second Edition of How to Do More in Less Time: The Complete Guide to Increasing Your Productivity and Improving Your Bottom Line, which I co-authored with Daniel J. Siegel, is now available from the American Bar Association. When we started writing the new edition, we thought it would be an easy task, but we found that even though the concepts in the book are evergreen, there was a lot of updating that we needed to do to be in line with the way lawyers practice today. And we added material on videoconferencing, working from home and more.If you pick up a copy, I'd love to hear what you think about it. |
| Make LinkedIn Work for You | | | | My friend and colleague, Dennis Kennedy and I are proud to announce that our book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals is now available. The book is an adaptation of all of our previous work on LinkedIn, from webinars and presentations to articles and books. This book is different from what we've done before in that we published direct to Kindle first, and the book contains no screenshots. You can get the book on Amazon.com in both paperback and Kindle versions. |
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