When analyzing consumer behavior at scale, decision-makers need to keep up. Consumer insights matter more now than ever before and staying on your toes with actionable consumer intelligence from continuous social listening is a must. During this webinar you'll learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people in their industry understand current online and social media interest in their products. In this session, we will cover: How online data is used to understand human behaviors and industry trends How an interactive dashboard necessitated a shift in data capture, analysis, and distribution How has the automation of extracting key insights changed market research Speakers: Nicole Olynk Widmar, Professor, Associate Head and Graduate Program Chair at Purdue University Jinho Jung, Research Associate at Purdue University Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
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