| "Relying on another party they couldn't control": LittleThings reached 50 million uniques in three years by sharing feel-good content on Facebook, but that success would not last. Here's a look at the publisher's path to shutdown. Snapchat is taking a flexible approach to selling ads in its shows. While it takes the lead on sales in some cases, its partners do in others. "No single stream of alternative revenue will make up for the declines that we're seeing in advertising." As Google and Facebook gobble up ad budgets, publishers' incremental revenue sources like events and commerce aren't adding up to what they're losing from their declining ad businesses. Conde Nast Britain's fashion title Glamour outlines its plans as a predominantly digital offering: less news, more video. The General Data Protection Regulation is coming, and we've plowed through the dry legal documents to produce a primer on all you need to know. Download it here. Although a few creative shops have started bridging the gap between creative and media, Wieden+Kennedy has been a full-service agency for over 35 years. At the Digiday Media Buying Summit, hear from media director Lawrence Teherani-Ami on how the agency integrates creativity and media planning. Reserve your spot today. |
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| Lucia Moses Once a Facebook darling, LittleThings now looks like a case study for platform overreliance. |
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| Sahil Patel Snap is increasingly nudging marketers toward broader video ad buys, leaving individual show sponsorships to production partners. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Max Willens Publishers hunting for incremental revenue must accept that those streams are unlikely to make up for the losses in advertising. |
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| Jessica Davies Glamour UK will focus on longer-form editorial and video content as well as cultivating loyalty online via social distribution. |
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| Sponsored Content AppNexus Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus. |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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