For U.S. advertising agencies, which have long relied on foreign-born talent, the decision creates new hurdles for those in the midst of adding foreign-born employees via the H-1B visa or transferring executives from overseas to the U.S. via the L visa.
| On Monday, President Trump suspended new work visas for foreign-born talent in certain fields until at least the end of the year. For U.S. advertising agencies, which have long relied on foreign-born talent, this decision creates new hurdles for those in the midst of adding foreign-born employees via the H-1B visa or transferring executives from overseas to the U.S. via the L visa. The order should not have an impact on agency staffers who are currently on visas but other employees could be facing a limbo of sorts until the order, which puts a pause on new applications, is lifted. Read more below. While agencies have faced more scrutiny and longer wait times for visas and green cards under the current administration, the new order could now make some agencies think twice about hiring foreign-born talent for open positions, according to agency executives. Coronavirus is impeding the ability of young people in minority groups — including people with multicultural backgrounds or lower-socioeconomic status — to start a career in media and marketing. For Digiday+ members, smaller crew sizes, staggered lunch breaks and separate coronavirus-related budgets are among the measures that show makers say they are adopting as they prepare for a gradual return to production. After pulling ads from Facebook over its failure to counteract the spread of hate speech, The North Face has other media owners in its sights. Also for Digiday+ members, Meredith is seeing a light at the end of the tunnel after changing up their programmatic strategies during the pandemic. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by VentureBeat vp of strategic partnerships Gina Joseph to discuss how she’s adapting the site’s live events — including an upcoming three-day event focused on AI — to a world that continues to live in confinement. Register here to join us on Friday at 12 p.m. ET. In tomorrow’s live webinar, you’ll learn how to orchestrate more intelligent lifecycle #marketing in real time by leveraging individual-level customer data across channels. Sponsored by BlueConic. | | |
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howdy! howdy! | Sponsored by Verizon | | Emerging digital channels are here to stay | | Connected TV, programmatic audio and digital out-of-home advertising are three emerging digital channels that will allow marketers to deliver a truly omnichannel experience during and beyond the current crisis. | | |
howdy! howdy! howdy! | Life Beyond the Cookie | | Publishers see digital events as a new route to audience data | | Without the vehicle to generate the same amount of revenue for a digital version, publishers are working out that digital events are best used as just one touchpoint in an audience-centric strategic approach that helps fuel other areas. | | |
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