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Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard' McCann London goes through heaven and hell By Tim Nudd Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, ...
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Tumblr Is Encouraging Millennials to Vote by Sparking Conversations About Social Issues Campaign takes on immigration, LGBT equality and more By Christine Birkner This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This ...
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Instagram Distinguishes Itself From Other Social Networks by Touting Product Discovery Platform shies away from 'buy now' By Christopher Heine Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 monthly users. The vast majority of its 200,000 advertisers, per the social media platform, are small-to-medium-sized ...
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MDC Acquires the Agency Behind Volvo's 'Epic Split' Campaign Forsman & Bodenfors will work closely with CP+B By Katie Richards MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic ...
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Want to Ride in the Ecto-1 Car From Ghostbusters? Try Lyft Promotion also ties in with Twinkie, Hi-C By Lauren Johnson If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance.
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Danny Glover Races Against the Clock in Samsung's Epic Action Comedy About Time Philosophy, physics ... and a fast-charging phone By Gabriel Beltrone Time is always running short, so Samsung is offering to help you save some.
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Skittles Sheds Its Rainbow to Celebrate London Pride Candy clears the colorway for LGBT revelers in Britain By Gabriel Beltrone Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors.
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