Make a pledge. End the drive.

You’re in the driver’s seat! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

John, Back in May, we shortened our fundraiser to just two days. It was a big risk. We weren’t sure if we could raise the money we needed, but the response was amazing. Even during a pandemic and recession, KQED members helped us not just meet, but exceed our goal. We are humbled and grateful for this kind of support. Now it’s time for our fall drive and we’re still grappling with the pandemic, wildfires and economic uncertainty. And all of this in an election year, too. We’re determined to keep this pledge drive to an absolute minimum, giving you the uninterrupted news and information you need. This time, we’re putting the power in your hands. We need to raise $1,450,000 to bring you the local journalism and entertainment you expect from us every day. But we’ll make you a promise. The minute we hit our goal, the drive will end. This time, you’re in the driver’s seat.

To help us meet our ambitious goal, a group of generous major donors has agreed to match the first $100,000 we receive. Become a sustaining member now and your donation will have double the impact on quality, fact-based journalism in Northern California! The plan is to start on-air pledge breaks next Monday, 9/21, with a commitment to ending by 9/29. If we hit our goal early we’ll stop. We’ll keep you updated on our progress, and we hope to share the good news that we’re going back to our regular schedule prior to 9/29. So help us end this drive! Become a member now and provide double the support for the programming you rely on. Thank you for supporting essential community journalism.

Sincerely, Bud Gundy Executive Producer, On-Air Fundraising and proud KQED monthly sustainer

KQED | 26‌01 M‌arip‌osa St‌r‌eet | S‌an Fran‌cis‌co, C‌A ‌| 9411‌0-1‌42‌6

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