Making every interaction with customers matter Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how AI can help create stronger relationships with the customers we already have.
ClickZ Daily: July 31, 2020 |
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| Happy Friday! Today we have Oracle’s Nate Skinner telling us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help create stronger relationships with the customers we already have. He writes: Fortunately, AI-powered applications can guarantee the resilience of our companies by giving us insight into what our customers want, when they want it. But we have to listen closely to what our customers are telling us, and then take action based on these interactions. Also, we take a deep dive into email marketing and marketing automation. Despite their popularity, most businesses have just scratched the surface of what they can accomplish with them. The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Nate Skinner Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help create stronger relationships with the customers we already have. |
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Digital Marketing Ashley Schweigert The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read more |
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| CPG (FMCG) Tina Wilson From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle those challenges, marketers first need to understand them. Read more |
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| Data & Analytics Max Kalehoff Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertising. Read more |
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| AI & Automation Seth Earley The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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