Marketers are no longer showing up to meetings with content creators with a firm idea of how they want to be integrated into their content; instead, they’re giving the reins over to creators to decide exactly how exactly they show up, for better or worse.
| Marketers are no longer showing up to meetings with content creators with a firm idea of how they want to be integrated into their content; instead, they’re giving the reins over to creators to decide exactly how exactly they show up, for better or worse. Additional coverage: It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands. Read this week's Digiday+ Marketing Briefing. On the eve of IAB’s Annual Leadership Meeting, the IAB Tech Lab CEO joined the Digiday Podcast to discuss the state of identity in a not-quite post-cookie landscape. Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they're using AI in 2025, from how they're building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI. Topics of discussion at the IAB Annual Leadership Meeting focused on hot-button issues such as artificial intelligence, commerce, creativity, measurement, privacy and addressability, responsible media and streaming. Other things to know about Secure your passes for the Digiday Publishing Summit, March 24-26, in Vail for the opportunity to connect with media leaders from ESPN, Forbes, BuzzFeed and more. Seats are limited — book your spot now to save. Prices rise after February 10. As marketing budgets face increasing scrutiny, long-tail budgeting is becoming the strategy of choice. Sponsored by Zeropark. Partnering with non-traditional sponsors, like creators or influencers, helps publishers generate new advertising opportunities and reach new audiences on- and off-platform. Sponsored by Viafoura. | | |
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