| "Playing catch-up": Amazon's ad business is growing, but marketers believe the e-commerce giant's ad infrastructure doesn't yet compare to Google's and Facebook's. "It's not a permanent existential crisis": Bloomberg CEO Justin Smith talks about why digital media isn't in crisis, the company's new 24-hour live video Twitter news channel and more in this Q&A. Apple's update to its Safari browser that prevents third parties from tracking users for more than 24 hours after they visit a website is hurting ad tech. Criteo, the most recognizable retargeting vendor, revealed its business was harmed more than expected by the change. From Digiday magazine: Sign up for Digiday+ to get access to this Q&A with Fidji Simo, Facebook's vp of product, who talks about publishers' need to monetize content on the platform and more. From Glossy: Online luxury retailer Matches Fashion expanded its video team from one person to six in a push to produce one shoppable video per week. Digital advertising budgets have shifted with an eye toward mobile devices, with marketers spending an increasing amount of money on campaigns designed to drive in-store sales. Get the ultimate ROAS guide. Sponsored by 4INFO. Physical retail has not delivered a compelling response to the value proposition of online shopping. At the Digiday Retail Summit, taking place in Austin, TX from Feb. 21 - 23, learn how The Hershey Company's retail evolution team evaluates risks and opportunities to improve and reinvent the shopping experience. |
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| Yuyu Chen Performance marketers find that Amazon's self-serve search marketing tool AMS is laborious. |
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| Brian Morrissey "The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we're in permanent crisis, but to innovate.” |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Ross Benes Safari’s update may hit Criteo the hardest, but many vendors are caught in the crossfire of Apple's customer privacy campaign. |
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| Lucia Moses Fidji Simo, Facebook's vp of product, says the platform recognizes that publishers need multiple ways to monetize their video and other content there. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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