Marketers seek adaptability in post-cookie fragmentation

Also: Scale SSPs say they're not going anywhere ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ An abundance of targeting replacements have flooded the market, with certain technology labels, such as “data management platforms,” losing favor.

March 01, 2023

Marketers seek adaptability amid a fragmented post-cookie landscape An abundance of targeting replacements have flooded the market, with certain technology labels, such as "data management platforms," losing favor. Additional coverage: It's tough running an SSP business these days. Magnite and PubMatic are the exceptions that prove the rule. Wall of Productions wants to be a calming influence in the creator economy — one that prides itself on being able to help marketers create the sort of entertaining content that's usually seen on the feeds of some of the most popular creators. ​​This week's Digiday+ Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Discovery to sift through what they signal about the state of the business. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Savvy advertisers are leveraging new tools and resources to reduce carbon waste in the shift to more efficient supply paths. Sponsored by Bidtellect. With social media and video capturing the attention of so many consumers, marketers are increasing investments in both mediums to reach audiences where they are. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu Life Beyond the Cookie Marketers seek adaptability amid a fragmented post-cookie landscape An abundance of targeting replacements have flooded the market, with certain technology labels, such as “data management platforms,” losing favor. howdy! The Programmatic Marketer ‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon It’s tough running an SSP business these days. Magnite and PubMatic are the exceptions that prove the rule. Sponsored by Yext Report: Explainer’s guide to a headless CMS While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility. Advertisement howdy! The Creator Economy Wall of Productions aims to fill the creator economy gap that traditional production businesses can't Wall of Productions wants to be a calming influence in the creator economy — one that prides itself on being able to help marketers create the sort of entertaining content that’s usually seen on the feeds of some of the most popular creators. Sponsored by Teads How ad tech is improving supply chain efficiency Brands and publishers are taking steps to eliminate environmentally wasteful processes, including establishing more direct supply chains. howdy! Business of TV Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022 This week’s Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Discovery to sift through what they signal about the state of the business. Advertisement Sponsored by MNTN How Princess Polly activated CTV campaigns with first-party data From Modern Retail: Online women’s clothing retailer Princess Polly used first-party data sources to reach prospects and re-engage high-value shoppers through CTV. howdy! Marketing on Platforms BeReal still has potential for advertisers, but its hype period is well and truly over It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around. howdy! Experimental Channels With Snapchat and Meta's new tools, generative AI enters the social media space With Meta and Snapchat both recently debuting new AI capabilities, social media’s race to incorporate generative content is underway. All Latest Stories

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