Also: Ad tech M&A dry spell heats up Marketers find themselves entangled in a whirlwind of uncertainty, further complicated by the rapid pace of change catalyzed by the pandemic.
| Social media is becoming more bifurcated as an experience and marketers are left trying to read the tea leaves to determine which channels will suit their needs. Additional coverage: Riding the wave of recent dealmaking, InMobi's acquisition of Quantcast follows InMobi’s previous purchase of performance measurement business Appsume in 2021. This week’s Digiday+ Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle. As the digital space becomes more crowded, Nordstrom and Zappos are adding print to their marketing mixes. In the newest installment of Digiday+ Research's CMO Strategies series, we focus on an analysis of the display ad landscape and its role in marketers’ playbooks. In 2023, esports industry leaders are adopting a more pragmatic tone as they attempt to steer the industry toward profitability by acknowledging both its strengths and its weak points. Other things to know about Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists. Check out the full announcement here. Ad tech stacks often fail to provide interoperable components out of the box, which means more complexity, less flexibility and lost time for agencies. Sponsored by Clinch. From personalized messaging on mobile devices to customized offers based on brand interactions, consumers expect seamless experiences. Sponsored by Quantcast. | | |
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