The fallout from the pandemic has forced many advertisers to re-evalute the way they pay their agencies, but few seem ready to break from the status quo just yet.
| New year, same challenges. That’s the sobering 2021 outlook of one senior agency exec who expects many marketers to continue to avoid the thorny topic of remuneration. In the latest edition of our Confessions series, the managing director at a global media agency holding group explains why getting paid fairly remains a pipe dream for many of their contemporaries. "We were able to move to more nuanced payment models with some of our larger clients as a result of having built up trust with them, but it can’t drown out all the noise around this issue," the managing director said. Read more below. The fallout from the pandemic has forced many advertisers to re-evalute the way they pay their agencies, but few seem ready to break from the status quo just yet. For Digiday+ members, how exactly 2021 will shape the future of TV is anyone’s guess. But here are the major factors that will affect its formation. This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow? These are undoubtedly heady times for ad tech vendors. But it's important to be realistic about the future as 2021 unfolds economically. Other things to know about With significantly more data, and advancements in marketing and advertising technology over the past decade, why aren’t marketers already commanding greater control over the consumer journey? Sponsored by AcuityAds. To help brands get ahead of shifts in fitness and wellness trends, and fuel successful brand campaigns that reach people who value physical activity and wellbeing, Healthline Media and Digiday present six major trends — each backed by data and statistics — providing a clear view of what’s to come for fitness in 2021. Sponsored by Healthline Media. | | |
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howdy! | Sponsored by Ceros | | Immersive content is is driving engagement for marketers | | Download this new report to learn what marketing teams are doing with immersive content that drives audience interactions — and engagement. Packed with tips, tactics and best practices, this is a playbook for your next immersive campaign. | | |
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