Marketers tap safeguards to prevent, mitigate AI fraud

Also: Concerns about Google's Privacy Sandbox updates ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The rise of generative AI has been sudden and intense. Who’s making sure fraudulent use of it doesn’t spin out of control in marketing and advertising?

May 19, 2023

Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud The rise of generative AI has been sudden and intense. Who's making sure fraudulent use of it doesn't spin out of control in marketing and advertising? Additional coverage: Google Chrome will depreciate 1% of third-party cookies from Q1 2024, signaling an imminent new dawn for the internet. Recent rulings regarding the Microsoft–Activision Blizzard deal show the two paths it could take in the future — and demonstrate how the FTC's decision could come down to the lens through which it views the potential acquisition. Warner-Discovery is using digital, social, out-of-home, radio and linear TV as well as the company's owned and operated channels to tout the rollout of Max. Esports represents an opportunity for brands to simultaneously reach audiences in the East and West. But marketers need to understand the vast differences between the audiences. Future plc had a slow start to its fiscal year with overall revenue flat. Execs outlined plans to grow its U.S. business. Prompt engineering is an emerging skill and one companies are looking to hire for as they employ more AI tools. And yet dedicated prompt engineering roles may be somewhat short-lived as workforces become more proficient in using the tools. Our most read story this week: Google tests generative AI in Search Lab experiments that are key to defending its digital crown. Other things to know about By leaning on a robust data marketplace and a premium inventory library, Xandr is simplifying ad selling and buying. Produced in partnership with Marketecture. Publishers are prioritizing creating commerce content that readers trust while being careful not to allow revenue opportunities to cloud their recommendations. Sponsored by impact.com. Brands are taking an increasingly conscious approach to advertising, engaging audiences authentically to reduce media wastage. Sponsored by Channel Factory. Top Stories Ivy Liu Beyond Ads Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud The rise of generative AI has been sudden and intense. Who’s making sure fraudulent use of it doesn’t spin out of control in marketing and advertising? howdy! Life Beyond the Cookie Google's Privacy Sandbox updates are met with both skepticism and a little more optimism Google Chrome will depreciate 1% of third-party cookies from Q1 2024, signaling an imminent new dawn for the internet. Sponsored by Vibe Marketers are driving consumer actions through streaming advertising From Modern Retail: Advertisers are leveraging CTV to target audiences precisely with compelling storytelling typically seen on linear TV. Advertisement howdy! Gaming & Esports What the divergent EU and U.K. rulings say about the future of the Microsoft–Activision Blizzard merger The CMA and EU’s diverging rulings show the two paths the Microsoft–Activision Blizzard deal could take in the future — and demonstrates how the FTC’s decision could come down to the lens through which it views the potential acquisition. Sponsored by Unruly Tools for tackling the new programmatic TV upfronts Broadcasters are adopting tools for flexibility, strategy and an increasingly premium audience experience. The approach is fueling success with the new TV upfronts and bringing cross-platform planning tools and purpose-built CTV ad servers further into the marketing mix. howdy! Brands in Culture How Warner-Discovery plans to win over new customers with its HBOMax rebrand to Max The company is doing so to boost brand awareness as well as acquire new customers who have yet to try out its streaming service. Advertisement Sponsored by MNTN Brands are using CTV to drive awareness with prospecting and retargeting efforts Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! Gaming & Esports Why brands should care about the differences between Eastern and Western esports audiences Esports represents an opportunity for brands to simultaneously reach audiences in the East and West. But for marketers looking to do so, it is crucial to understand the vast differences between these disparate audiences. howdy! Navigating Economic Instability Future plc's half-year earnings reveal a lagging U.S. business Future plc had a slow start to its fiscal year with overall revenue flat. Execs outlined plans to grow its U.S. business. All Latest Stories

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