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| | Many Gen Xers were in shaky financial shape before the pandemic arrived and have suffered during it. But with above-average incomes and bigger-than-average households—and at a life stage that necessitates lots of spending—Xers remain a cohort marketers cannot afford to ignore.
In The Gen X amid the Pandemic Report, Insider Intelligence assesses US Gen Xersâ finances and how theyâve been affected by the pandemic. It looks at their shopping behavior and how it has shifted in a time of social distancing. And it examines the media usage of a cohort thatâs digitally conversant but not digitally native. | In full, this exclusive report: |
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| 1 | Explores to what extent Xers in the US have been in decent financial shape, pandemic aside | | 2 | Analyzes how hard they have been hit financially by the pandemic | | 3 | Discusses how the pandemic has reshaped Xersâ spending | | 4 | Examines whether or not Gen Xers are heavy users of digital media and devices |
Get all of these insights and more when you purchase the Gen X amid the Pandemic Report for $995. |
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