Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away. Read the whole story
Parent company Coty says Queen Latifah will be the face of a still-unannounced CoverGirl collection, and has signed a multiyear partnership. Read the whole story
Brand plans to do popup events with Hart in the parking lots during the comedian's Reality Check Tour, notes Beyond Meat chief brand officer. Read the whole story
If they are to take advantage of the revolutionary impact machine learning can have on the industry, marketers need to educate themselves now on real alternatives to third-party cookies. Click for more
In an Instagram video, actress Stephanie Beatriz ("Encanto," "Brooklyn Nine-Nine") announces her partnership with the campaign "Spotlight Dorado." Read the whole story
Agencies are on the hook to deliver marketing results every day. The most progressive and fastest growing agencies are also delivering on key business metrics. As clients demand greater strategic value from their partners, digital agencies are looking beyond the standard ad platforms to understand and prove their real impact to brick and mortar businesses. Join the Reveal Mobile webinar on May 18th at 2pm ET to learn from leading independent agencies that are driving business-level KPIs for marquee brick and mortar clients. Click for more
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