Marketing Daily: Opel/Vauxhall In Revival?; Kohl's, Macy's Disappoint; Brands Shine Light On Vets

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Friday, Nov. 10, 2017 Heading Toward Holidays, Kohl's And Macy's Disappoint, and more. AdvertisementSubscribe  |  Share »Friday, November 10, 2017Today's Sponsor: Top Of The News PSA Group Unveils Its Electrifying Plans To Revive Opel/Vauxhall by Thom Forbes, Featured Columnist

Now that Peugeot-owner PSA Group has its hands on the Opel and Vauxhall steering wheels, it intends to drive the brands to a destination that former-owner General Motors had a ... Read the whole story

Read Now » RETAIL Heading Toward Holidays, Kohl's And Macy's Disappoint by Sarah Mahoney

Meanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign that encourages customers to make a game out of finding bargains at the ... Read the whole story

CAUSE-RELATED Brands Pay Tribute To Vets On Veteran's Day by Tanya Gazdik

Companies with veterans-focused efforts include Ram and parent company FCA, Home Depot, Super 8 and Men's Wearhouse. Read the whole story

Advertisement BEVERAGES Zevia Ties In With Fox's 'Ferdinand' Via Limited-Edition Cans by Karlene Lukovitz

Consumers who buy one of the six packs, priced at $5.99, by Jan. 18, can also submit their scanned receipts to get a $5-off ... Read the whole story

SPONSOR CONTENT FROM Hitwise Partnerships & Influencers Report - Partnership Strategy for Data-Driven Marketers

How can you partner with the right influencer? Or co-brand with the right company? With real examples from Amazon, Ford, Walmart, and more, this report breaks down data-driven ways to improve your
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HOME GOODS Stainmaster Humorously Highlights Trials Of Allergy Sufferers by Tanya Gazdik

The spot strikes the perfect balance between humor and realism, says Jackson Pettit, brand manager, Stainmaster. Read the whole story

COMMENTARY Traditional Advertising Isn't Dead ... Yet by Monique Serbu, Op-Ed Contributor

An approach that combines digital and traditional advertising into a cohesive, well-thought-out campaign is likely to be most effective. Read the whole story

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