Marketing in 2021: The impact of blockchain on CX Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their customers.
ClickZ Daily: December 25, 2020 |
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| Greetings of the season! Team ClickZ wishes you and yours a healthy and happy holiday weekend! Touted as being “world-changing”, blockchain solutions are used to make a big splash in the market and gain the attention of potential customers – with spending on the technology soaring from $1.5 billion to $4.1 billion over the last two years. The blockchain martech industry has proved ripe for disruption, with brands like Unilever, Nestlé, and McDonald’s adopting the technology to improve transparency in their digital campaigns. However, only eight percent of firms believe the use of blockchain in marketing is important. Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their customers. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Blockchain Tim Duncan Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their customers. |
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Digital Marketing Pius Boachie 2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers for 2021 and beyond. Read more |
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| Content J.D. Little J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in the new year. Read more |
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| Data Adrian Nash In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the challenges that must be overcome to reach the platform’s full potential. Read more |
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| Digital Marketing Yair Yaskerovitch Media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked in the past are no longer relevant. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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