Marketing mind-blowers for 2020! Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020.
ClickZ Daily: December 13, 2019 |
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| Happy Friday! It is that time of the year where we begin to evaluate the year that was and start looking ahead to 2020. With that in mind we have Lytics’ CEO James McDermott, giving his marketing technology and automation predictions for next year. He writes that we will finally say goodbye to vanity metrics and the siloed marketing organization. Cookies are another thing expected to be phased out eventually, and Sourcepoint CEO Ben Barokas looks at user experience in a world where cookies last just 24 hours. Also ICYMI: Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. Iterable, a cross-channel growth marketing platform, raises $60 million to accelerate enterprise adoption of the modern growth stack. AdColony, the in-app marketplace for brands, announced it has joined the Advertising ID Consortium as part of its ongoing effort toward better targeting and campaign performance for its partners. New Automobile Consumer Services-owned fintech company, Trupayments, launches Grail® Technology Platform to power personalized digital marketing, shopping and retailing solutions. Ad Spend on Instagram Stories has grown by 70% over Q3 2019, according to global AI-powered social media marketing company, Socialbakers. IT service management company Intema Solutions, announced the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. |
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Data & Analytics James McDermott Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. |
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Data-Driven Marketing Ben Barokas CEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read more |
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| AI John Ejiofor As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tech for improved personalization. Read more |
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| Data-Driven Marketing Brian Johnson With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read more |
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| Actionable Analysis Barry Levine Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read more |
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| Digital Marketing Helen Aboagye As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their customers’ lives and deliver messages that speak to them to win attention. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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