Marketing predictions for 2020 by Pega’s Tom Libretto Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and advance digital strategies and customer experience.
ClickZ Daily: December 31, 2019 |
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| Good morning! Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and advance digital strategies and customer experience. 2020 will become the year of ‘experiences.’ Promoting products will no longer be the marketer’s main end game, says Pega’s CMO Tom Libretto. Also ICYMI: In the cloud management industry, Centilytics becomes the first management platform that offers widget-based pricing. It’s a well-known fact that Cloud Computing has almost limitless benefits. Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. The AR, VR and MR market is estimated to be over $30 billion by 2030, says new IDTechEx research.
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Digital Marketing Tom Libretto Pegasystems has dusted off its crystal ball to share its 2020 predictions highlighting the key trends affecting businesses as they look ahead and advance digital strategies and customer experience. |
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Data-Driven Marketing Charlie Braithwaite We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consumer buying experience. Read more |
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| Digital Transformation Shrikant R Kale How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday sales. Read more |
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| Digital Marketing Tereza Litsa What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Read more |
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| Digital Marketing Mahir Prasad OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read more |
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| AR & VR Piero Pavone Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin investing in AR, VR and voice-assisted tools for their advertising campaigns. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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