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Friday, March 18, 2016 |
Catching Up With Reality, SeaWorld Ends Orca Breeding And Shows by Thom Forbes, Featured Columnist Admittedly bowing to public pressure and cognizant of Millennial-driven changes in expectations, SeaWorld Entertainment announced yesterday that it would no longer breed orca whales in captivity and would end the ... Read the whole story sportsMarch Madness: Experts Say Playbook Has Changed by Tanya Gazdik It's March, which means a plethora of marketing activations around the NCAA Men's College Basketball tournament. However, the playbook has shifted. Two experts tell us how in this ... Read the whole storybeveragesBeer: Big Brands' Perceptions Rebounding; Flavored Launches 'Exploding' by Karlene Lukovitz After two years of declines, consumer perceptions of many major beer brands are on the rebound, according to an annual ranking by YouGov BrandIndex, timed for St. Patrick's Day. Read the whole storypackaged goodsPPG Looks To Boost Its Profile by Aaron Baar "There's a large part of our audience that hasn't heard of PPG, but has heard of our brands," says Bryan Iams, VP of corporate and government affairs. "There ... Read the whole story automotiveMini USA Names Feeding America Official Charity Partner by Tanya Gazdik From April 15 to 24, customers can receive a special offer on new Mini models by registering at Mini dealerships, which will trigger the dealership to donate $20 to Feeding ... Read the whole storyretailShopper Marketing: P&G, Unilever And Walmart Win Big At Effies by Sarah Mahoney Unilever came up with two gold awards-in the Shopper Experience category and Single-Retailer Program (drugstore) category -for the same campaign, its "CVS Love Your Skin" effort. Read the whole storyPeet's "Coffee First, Everything Else Second" Campaign by Larissa Faw Peet's Coffee & Tea is celebrating its 50th anniversary with a campaign that pays homage to the brand's claimed heritage as "the original craft coffee company in the U ... Read the whole story | Averting The Apocalypse: JWT's 'Rape Guy' Resigns by Barbara Lippert, Featured Columnist WPP announced Thursday, March 17, that J.W Thompson CEO Gustavo Martinez has resigned and will be replaced by Tamara Ingram. Hallelujah. In so doing, the holding company has come ... More opinionLA2024: A Lesson In Branding Authenticity by Nick Miller Predicting the future is no simple task. Knowing what's popular next week is difficult enough, let alone a decade from now. But for cities bidding to host the Olympic ... More Recent Most Read Stories1. Averting The Apocalypse: JWT's 'Rape Guy' Resigns2. Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing3. Lord & Taylor's Native Woes May Just Be Tip O' The Iceberg4. Taboola Bows Native Ad Product That Aims To Boost Publisher Revenue5. SXSW: 6 Ways Our Lives Are About to Change Forever DepartmentsFeedback Loop Accounts on the Move People on the Move Out to Launch Events Calendar Media Classifieds |
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