Download the Personalization at Scale Playbook
| | | Hi Marketer, With 80% of consumers saying they’d rather purchase from brands that personalize, your organizations approach to customer data has never been more important. The first step to personalization at scale is creating a new insights and identity-led experience strategy in the context of the customer journey. The Personalization at Scale Playbook, Mastering Identity and Insights with Adobe, teaches you why hyper-personalization is the most powerful tool to shape customer relationships. | | |
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| | | The playbook will help you: Master four key pillars of success – across identity, analytics, orchestration, and activation. Understand the key role of Adobe solutions like Customer Journey Analytics, Journey Optimizer, and the Adobe Experience Platform in identity and insights-led experiences Build your own roadmap to better-performing customer experiences. To learn more about future-proofing your data strategy, schedule a consultation with a leading Adobe Solution Partner at Merkle. | | |
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