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| Adfreak | October 10, 2017 | | Today's highs and lows of creativity |
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McDonald’s Made Ridiculously Groovy Posters for Its Chicken Tenders Dipping Sauces Are you 'Obsauced' with them? By Gabriel Beltrone The sauces that come with McDonald's new Buttermilk Crispy Tenders aren't just seasonings for your chicken fingers. They're full-blown identities. A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you...
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Why This Luxury Watch Brand Is Calling 17,819 of Its Customers to Personally Apologize Another PR avenue for Kickstarter darling Filippo Loreti By Tim Nudd Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR--in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million euros (about $6.7 million) to...
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