| Third-party cookies are dying. And honestly? Good riddance. There is a better way. With a first-party measurement strategy, you can get to the heart of marketingâs impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI. Itâs the kind of reporting your stakeholders want. And once media platforms can no longer accurately report on conversions, itâs the only kind of reporting youâll be able to deliver. In this guide, youâll learn:
How to better define the value marketing is delivering to the organization
How third-party cookies have failed us as a measurement strategy
What you need to adapt your measurement strategy to prove ROI and optimize strategy
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