Media and advertising dealmaking shows progress, but full recovery is still out of reach

A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in media and advertising.

August 06, 2024

Media and advertising dealmaking shows progress, but full recovery is still out of reach A deal here, a deal there since the year's start show promise, but this isn't exactly a signal that the tide has turned for mergers and acquisitions in media and advertising. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback. Additional coverage: Marketers have focused on short-term over long-term for some time but that may be changing. More in this Digiday+ Marketing Briefing. In the midst of a booming creator economy, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms. Many employers in hybrid setups aren’t mandating company-wide days set for returning but rather allowing teams to decide which days they regularly meet. Among all marketing channels considered in Digiday+ Research's CMO Strategies series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players. Roblox’s latest real-life commerce test is a collaboration between Warner Bros., which is using the experience to promote the release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings. Other things to know about Monday, August 12, is your last chance to save on passes for the Digiday Publishing Summit in Miami, taking place September 23-25. Don't miss this opportunity to book months' worth of meetings over just three days. AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. Sponsored by M7 Innovations. According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. Sponsored by Blockboard. Top Stories Ivy Liu Navigating Economic Instability Media and advertising dealmaking shows progress, but full recovery is still out of reach A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in media and advertising. howdy! Brands in Culture Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern 'evergreen' brand Marketers have focused on short-term over long-term for some time but that may be changing. Advertisement Sponsored by Adstra Crosswalk solutions provide effective data management in a multi-ID landscape A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. howdy! The Creator Economy How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms. Sponsored by Publishers Clearing House Media Why brands and data providers are collaborating to future-proof marketing strategies Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. howdy! Future of Work WTF is the hybrid coordination tax? Many employers in hybrid set-ups aren’t mandating company-wide days set for returning but rather allowing teams to decide which days they regularly meet. Advertisement Sponsored by Digilant How brands and agencies are navigating the political ad war in this year’s elections While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI. howdy! Marketing on Platforms CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube This is the first half of Digiday’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media’s top players. howdy! Gaming & Esports Why Warner Bros. and Fandango are selling movie tickets inside Roblox Roblox’s latest real-life commerce test is a collaboration between Warner Bros., which is using the experience to promote the September 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings. All Latest Stories

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