It's been touted as "the trial for the future of the internet" as the Justice Department battles with Google. This week the plaintiffs laid out their case of how exclusive deals with device manufacturers such as Apple and Samsung gave Google “a powerful strategic weapon," that effectively amounted to a monopoly.
Campbell Brown’s announcement that she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers amid declining referral traffic and waning revenue.
The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them.
Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them.
With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience.
With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences.
As brands and retailers dole out their marketing spend through the end of the year and figure out how the different social media platforms will play into their holiday marketing strategies, it turns out they’re actually upping their investments in Instagram this year.
Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure.
Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure.
