Plus, CCPA enforcement is upon us, marketers.
| Good morning Marketer, are you ready for July?
CCPA enforcement starts July 1. Greg Sterling will be discussing what marketers need to know about CCPA with these experts on Live with Search Engine Land this Thursday at 1:00 p.m. EDT : Lisa Rapp, VP Data Ethics, LiveRamp Abby Matchett, Enterprise Analytics Lead, Bounteous Katelyn Ringrose, attorney, Future of Privacy Forum If you would like to join live, please fill out this form. We will send confirmations to the first 100 people who sign up. July 1 also marks the start of the #StopHateForProfit boycott of Facebook Ads. More and more prominent brands have pledged to pause ads across Facebook’s platforms for the month of July. Pausing ads can have a significant impact on revenue, particularly for SMBs and direct to consumer brands that rely heavily on Facebook campaigns to drive sales, however. Contributor Karen Amundson offers alternative media plan suggestions for businesses thinking about shifting their ad dollars away from Facebook. Keep reading for more marketing tips. Ginny Marvin,
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| | | Indicators | | | | | Why you should think about preview links | | | | Users are sharing more content via messaging apps, according to a new report on visual media from Cloudinary. The chart above shows the year-over-year spike in food-related content sharing across WhatsApp and iMessage. Cloudinary reminds marketers to create compelling, informative link previews with images, video and text information specifically for these types of microbrowsers to increase engagement. |
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| | | | Account-based marketing tactics that work | | This year, ABM will pass a tipping point: For the first time, the majority of B2B marketers are expected to deploy this marketing strategy at their companies. The companies that will succeed are those taking a cross-channel, holistic approach to ABM, connecting account-based programmatic campaigns with account-based lead gen programs to generate both awareness AND leads across the buying committee. Download this guide from Integate to learn what to expect from ABM how you can take it to the next level. Get it now » |
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| | | | Stand apart from the competition | | Winning a Search Engine Land Award can help attract new business, boost team morale, and showcase your company’s achievements — all things hard-working search marketers need now, more than ever. What are you waiting for? Start your application now » |
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