Polymath entrepreneurs; Tariff wins; Marketplace success ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| Ecommerce merchandising organizes, presents, and highlights products to maximize revenue. The world’s leading ecommerce marketplaces offer powerful merchandising lessons for merchants great and small. From Amazon’s dense deal grids to Etsy’s lifestyle collections, these sites show how merchandising can guide shoppers and drive sales. To this end, I took screenshots this month of the home pages of 10 marketplaces and used artificial intelligence to spot common merchandising traits. Anchor with Clear Value Top marketplaces make discounts, bundles, and price points instantly visible to drive conversions. I observed many such signals, such as: “From $10,” “Up to 20% off,” and similar value language. Feature deal grids, daily savings, and limited-time promos. Highlight bundles or multi-buy offers. On Walmart’s home page, a large and colorful block promoted “Sandals for the fam, from $10.” The banner cites Reebok, a prominent brand, presumably because $10 may be lower than shoppers expect. Setting a lower-than-expected starting point helps Walmart draw attention to the banner and the products it links to. Read article > |
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