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| News for Today's Top Marketers |
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MetLife Has a New Brand Identity After More Than 30 Years, and Snoopy Isn't Part of It Rebrand includes revamped logo, tagline By Katie Richards Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years. The move comes more than a year after the life insurance ...
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Adweek Podcast: Let's Talk Retail, Gender and Jet.com Also, has Trump been frugal or foolish with TV ads? By David Griner It's one of the biggest weeks of the year for marketers, with ANA's Masters of Marketing conference getting underway. So our podcast panel is ready to talk about the biggest issues facing many of today's ...
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Ad of the Day: Sick Kids Are the Ultimate Fighters in Brilliant Hospital Ads by Cossette The power of defiance, and imagination, to heal By Gabriel Beltrone A boy suffering from kidney failure isn't weak. He's a gladiator about to step into the ring for battle.
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Hillary Clinton's Campaign Just Created a Way to Make Money From Donald Trump's Tweets 'Troll Trump' fundraising tool is now live By Marty Swant Donald Trump's tweets from now until Election Day are about to start delivering money directly to Hillary Clinton's campaign.
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7 Ads That Pulled P&G Out of the Content 'Crap Trap' Brand chief Marc Pritchard talks raising the bar on creativity By Christine Birkner In the not-so-distant past, Procter & Gamble once produced massive amounts of unfocused branded content, often to laughable results, like a 10-minute video of a boy raised by goats for Pepto-Bismol and social ...
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Guns Don't Kill People. Toddlers With Guns Kill People, Says This PSA From the Brady Campaign Satire, informed by a grim reality By David Kiefaber McCann New York is taking a satirically Swiftian approach with its latest PSA for the Brady Campaign to Prevent Gun Violence.
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Virgin America's Snazzy New Sneaker Has All the Amenities of Its First-Class Cabins What, no wingtips? By David Gianatasio Virgin America's First Class Shoe isn't just some plain old sneaker.
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