The long protracted tale of how AT&T tried (and failed) to build an ad tech empire that could rival Google ends with a sale to Microsoft.
| To say that it’s been widely understood that AT&T was looking to offload Xandr, the outcome of its 2018 AppNexus purchase, for some time would be an understatement, at the very least. And with the news that Microsoft has bought Xandr for an undisclosed fee, this deal represents the close of another chapter of one of the most iconic names in ad tech. Read more below. Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off. As Omicron fuels new cases of COVID-19, agencies share how they're navigating this year's holiday parties. The Digiday+ Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021. 'We’re at the white-hot center of the future of sport': A Q&A with EA Sports svp Andrea Hopelain Other things to know about The Digiday Video and TV Awards recognize the companies, campaigns and technology modernizing video and TV. Submit by the last chance deadline on January 7 to be considered. Every year the holiday season starts earlier, and this year it has already begun. For advertisers, three essential strategies are helping them catch up to early shoppers. Sponsored by CJ. Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. Sponsored by AdColony. | | |
|
howdy! howdy! howdy! howdy! | Announcement | | Announcing Digiday Media's 2022 virtual and in-person event schedule | | Over the past two years, we’ve brought together the Digiday community through in-person summits, virtual workshops and everything in between. And with each new iteration of the pandemic, we learned something about connecting like-minded peers – face-to-face, over Zoom or otherwise. As we head into 2022, there may be more obstacles in bringing media and […] | | |
howdy! |
