🔊 More than 40% of women in tech report being harassed in the workplace

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Plus, celebs join the Stop Hate for Profit campaign against Facebook.

Sep 17, 2020

Good morning Marketer, let’s get serious.

Gender discrimination and harassment still exists – especially in tech. A new report from the non-profit Women Who Tech, which surveyed over 1,000 tech employees, found that more than 40% of women founders and women in tech continue to be harassed, despite the #MeToo movement.

The report also found that 38% of white women founders and 44% of women of color founders were harassed by potential investors – and that nearly half were told they would raise more money if they were a man.

With so much overlap between marketing and tech sectors, marketers are uniquely positioned to continue challenging the status quo and addressing issues of equity and diversity in the workplace. Unsure of where to start? Here’s our list of recommended readings:

• Actionable ways to drive diversity, equity and inclusion in your marketing organization
• Women of Martech organization aims to lift the voices of women in our community
• How to advance Black leaders in martech
• How to set up employee resource groups

Happy reading! Let’s go make some progress.

Taylor Peterson,
Deputy Editor

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Social Shorts

Celebs sit out Facebook and Instagram. And?

The Kim Kardashian effect has come to the Stop Hate for Profit campaign against Facebook. The reality star announced she was joining the 24-hour celebrity-driven sit-out. She put out a call to her followers to join her in freezing their Instagram and Facebook accounts for the day Wednesday, saying, “… I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart….” Dozens of other celebrities participated in the Instagram Freeze.

Why we care. The July advertiser boycott this summer had limited impact on Facebook’s business or practices. Despite ample press and a stock drop yesterday that likely had more to do with news of a possible antitrust suit in the U.S., the overall effect of this short boycott will be but a minor blip for the company. As of mid-afternoon ET yesterday, there were just 12.4K posts using #StopHateForProfit on Instagram and 26K people posting about it on Facebook.