Morning Scoop: Top exec departures pose PR challenges

BRAND JOURNALISM

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) opens an online store, and more.

WRITING & EDITING

3 science-backed ways to fend off procrastination

Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

This Sunday, National Coffee Day will be recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position.

RAGAN AWARDS

Don’t miss next week’s Employee Communications Awards deadline

Submit your impressive internal campaigns, projects, content and intranets, and show off your amazing workplaces. Deadline for entries is Oct. 4.

A DAY IN THE LIFE

How FiComm Partners’ Kirsten Plonner makes room for more than work

PR practitioners have demanding jobs and jam-packed schedules, which can lead to burnout and overwork. Here’s how one pro has preserved her work/life balance.

RAGAN AWARDS

Nominate your peers—or yourself—for Ragan’s Top Women in Communications Award

Winners will be feted at a gala celebration in spring 2020.

MEASUREMENT

Setting new benchmarks for PR’s value

The old ways of evaluating processes and protocols simply fall short in this ever-changing industry. Consider these three approaches to keep pace with evolving messaging demands.

MORNING SCOOP

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.

PR INDUSTRY

7 steps to adopting a D&I-first approach to PR

Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.

THE CONSULTANT IS IN

Want more workplace influence? Start with a personal strategic plan

Hard work is fine, and good fortune is fleeting—if it shows up at all. Instead, follow this advice for cultivating relationships and delivering on what your colleagues and clients need and want.

MARKETING

Infographic: How to create audience personas

PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.

RAGAN AWARDS

Ragan’s PR Daily Awards is now accepting submissions

Submit your impressive communications campaigns, projects and events from the past year. We want to recognize the innovators of PR, marketing and communications.

CONFERENCE ALERT

You can’t predict the future—but you can get ready for it

Be prepared for the future of communications by joining us at the Employee Communications, PR and Social Media Summit at Microsoft.

BRAND JOURNALISM

Quiz: Are you stuck in a communications rut?

See how Ragan Consulting Group can help your organization transform the way it reaches audiences.