Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.
Explore the intersection of community outreach and engagement in this half-day intensive course that will help you use data and storytelling to increase your outreach. All sessions recorded and available for 6 months online. |
Course Program Marketing and Outreach Strategies to Engage Your Community Half-day Intensive: Wednesday, December 6, 2023 |
Session 1: Marketing and Outreach: Creating Engagement & Awareness 12:00-12:45 pm ET |
SPEAKER Cordelia Anderson, (she,her) CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results |
Session 2: Uniting Marketing and Outreach: Internal Communications and Buy-In 12:45-1:30 pm ET |
SPEAKER Nicholas Brown, (he,him) Chief Operating Officer for Communication and Outreach at Prince George's County Memorial Library System |
Session 3: Start with Research: Using Data to Enhance Marketing and Outreach 1:40-2:25 pm ET |
SPEAKER Stephen Grubb, Public Information Officer, Marketing, Publicity & Communications, Libraries Division at Broward County Library (FL) |
Session 4: Including Queer Youth: How to Build an LGBTQIA+ Youth Advisory Board 2:25-3:10 pm ET |
SPEAKER Dana Haugh, (she, her) MLS, Web Services Librarian & Coordinator of Marketing and Communications at Yale University |
Session 5: Centering Community: How to Move from Outreach to Engagement 3:20-4:00 pm ET |
SPEAKER Fatima Perkins, Director of Community Outreach & Advocacy |
See what a past participant had to say: "This course was absolutely fabulous. The enthusiasm of all the speakers for their topics made me feel as if I could successfully tackle the insurmountable mountain that is Marketing & Outreach, even as someone with limited experience. Within days of learning about successful marketing tips, I was able to utilize them for my own event planning. It's gratifying to see something I learned in a workshop was so quickly and easily put into my own practice!" - -Maria Lentini Access Services Library Assistant III |
Upcoming Courses Click on any title to learn more |
Diversity, Equity, and Inclusion |
Project & Staff Management |
Community Building, Programs, & Impact |
Safety, Security, and Wellness |
Credit Packages Buy now, decide later! Plan for the year by purchasing course credits. Purchase packages of course tickets that you can allocate to your staff as needed and apply to our full roster of courses. |
Our courses are perfect for your team! Group rates available now! Request a discount for groups of 3 or more and work with your colleagues on a project for your library. Purchase 15 or more registrations and apply them across multiple courses. |
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