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NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms Collaborating with advertisers By Jason Lynch Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be ...
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ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought Vantage data platform gains targeting across TV and digital By Jason Lynch The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.
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Yahoo Betting Big on Live Sports With Deal to Stream NHL Games The site will also air live baseball By Tim Baysinger As Yahoo figures out the future of its company, it's making a big bet on live sports.
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Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video] Charles Barkley weighs in on Donald Trump By Tim Baysinger Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to ...
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National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet.
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How the Wahlbergs Are Using Reality TV to Turn Their Burger Business Into a Global Brand Wahlburgers is much more than a celebrity gimmick By Jason Lynch Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet.
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Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers How the multi-talented star has learned to balance his brand By Jason Lynch Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising us ever since, ...
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