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NBCUniversal’s Ad Sales Queen Upended the Industry Once Before. Now She’s at It Again Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising By Jason Lynch When the dust settled after this summer's upfront negotiations concluded, it's no surprise which ad sales chief had once again secured the biggest windfall. That would be Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, who wrapped upfront sales of close to $6.5 billion for her company's portfolio of two broadcast networks,...
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Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up The UN, Ikea and the PGA Tour hone their augmented-reality chops By Christopher Heine, Matt Kapko This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality, particularly scrolling copy that told stories about civilians who have been affected by conflict. Celebrities like Charlize Theron and Michael Douglas appeared at an event in Times...
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