| | | | | NBCUniversal Wraps a Nearly $6.5 Billion Upfront With the Highest Volume Increase Among Broadcast Networks NBC and the cable entertainment networks score high single-digit CPM increases By Jason Lynch The company with the single biggest upfront haul each year, NBCUniversal, has completed its negotiations, crossing the finish line with nearly $6.5 billion in upfront sales, the company told Adweek. Volume was up 8 percent compared to last year's upfront, while CPMs (cost per thousand viewers reached) for NBC and cable entertainment networks were in...
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| | | | | | | | Local Advertising Revenues Will See Double-Digit Increases, Surpass $174 Billion by 2021 Mobile and local video will drive ad revenue growth By A.J. Katz The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey's mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021). According to...
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