Agencies are launching despite— and as a result of — the pandemic as new creative opportunities arise from the disrupted marketing landscape.
| Problems create entrepreneurial opportunities, and 2020 is not lacking problems. This is especially true when it comes to advertising. “Necessity drives innovation as they say and recession can create problems that need different solutions that marketers aren’t getting from their existing agency suppliers,” said Miles Welch, partner at M&A advisers Waypoint. Now there are new agencies that are reacting to that need and coming onto the scene. Read more below. Agencies are launching despite— and as a result of — the pandemic as new creative opportunities arise from the disrupted marketing landscape. For Digiday+ members, pay-TV affiliate fees helped pad networks’ profits, subsidizing their streaming plays. Without them, networks will need to recalibrate. The normally cutthroat media industry has — in some ways, at least — been feeling a little less competitive for the past few months for top publishers. Ahead of the ANA conference, industry observers say marketers are focused on driving growth and meeting consumers wherever they are now. Other things to know about Next week: We’ll go deep on everything from the death of third-party cookies to how video production is evolving at the Digiday Publishing Summit Worldwide LIVE. See what else we’ll be covering and secure your spot today to hear from Cally Baute, vp & gm of Politico, Josh Stinchcomb, CRO of The Wall Street Journal and many more. To build fan conversations around content, brands are hosting launches that include social media commentary from actors, producers and directors. Sponsored by Twitter. | | |
|
howdy! howdy! howdy! howdy! howdy! |
