TikTok Creator Marketplace has launched a ton of new updates, which aim to help brands find and activate creators at scale, as well as measure and optimize campaign performance. Two steps forward, two steps back. Regulators and the ad industry have been conducting a strange dance over the future of widespread tracking in Europe so far this year. On day two of Digiday's Media Buying Summit, speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between DSPs and SSPs. Gannett's latest cost-cutting measures won't directly impact union members right away, but the long term isn't assured. Online chess platform Chess.com is activating at live gaming and esports events in a bid to capture new users and raise awareness about the millennia-old game. DTC brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. Other things to know about Digiday+ and Marketecture are now offering a bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about shopping and vetting technology vendors and their solutions. Subscribe here. Connected TV and FAST channels offer marketers the opportunity to have ads running adjacent to relevant content aligned to their brands. Sponsored by Vevo. Publishers are using A/B testing methodologies to boost conversions through incremental improvement. Sponsored by Piano.
TikTok Creator Marketplace (TTCM) has launched a ton of new updates, which aim to help brands find and activate creators at scale, as well as measure and optimize campaign performance.
Two steps forward, two steps back. Regulators and the ad industry have been conducting a strange dance over the future of widespread tracking in Europe so far this year.
Speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between DSPs and SSPs.
Although Chess.com considers its live esports activations a success — its booth at Super Smash Con brought in over 100 new registrants — this type of activation was not a priority for the company until relatively recently.
