Derek’s not alone in his experience. Others at agencies say they’ve also experienced an uptick in pitching for new business. Those at agencies tasked with pitching more new business now attribute the push to pitch to the uncertainty that agencies continue to deal with when it comes to clients’ budgets and plans to spend as well as general uncertainty about the state of the world due to Covid.
| Agency staffers say they’ve experienced an uptick in pitching for new business. Many say that pressure is mandated due to uncertainty, both of clients' budgets and the state of the world due to Covid. Read more below. The increased pitching at some agencies has come as more employees have quit as part of the Great Resignation, according to agency sources, who say that the push to be on pitches constantly with fewer staffers has made it even more taxing. After publicly discussing the potential divestiture of Amobee late last year, Singtel has engaged the services of investment bank Moelis kicking off a process that could see it part ways with its ad tech subsidiary. As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. Digiday caught up with Lola Bakare, a CMO advisor, inclusive marketing strategist and founder of the consultancy be/co, to chat about Black History Month marketing and advertising efforts and what marketers need to do to make them more about advancements than activity. More in this Digiday+ Marketing Briefing. Huawei’s intrinsic in-game ads took the form of virtual billboards and banners in racing and sports games in Anzu’s inventory, placed roughly where such objects would be located in real-world athletic arenas. IAS CEO Lisa Utzschneider joins the Digiday Podcast this week to talk about the pivot to CTV, contextual data and brand safety strategies. Other things to know about Join us virtually on April 19 for the Digiday Gaming Advertising Forum where we'll discuss esports, the metaverse, in-game advertising and everything in-between. For independent content creators, FAST platforms could be the solution to reaching large audiences with low financial lift. Sponsored by DistroScale. As brands increasingly add TV to their media mix, this guide dispels the myths surrounding measurability and feasibility in the TV space. Sponsored by Simulmedia. | | |
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