Our latest product development guide
| Product development guide Summer sizzle: Alt-meat and protein & savory solutions heat up! |
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| | The plant-based protein market has doubled in value since 2017, reaching $8.1 billion in 2024. Yet despite this impressive growth, many consumers remain skeptical about alternative meat products.
Our new product development guide explores the latest market trends and formulation strategies to help you create plant-based proteins that truly deliver.
In this comprehensive guide, you'll learn: Why 66% of U.S. consumers now engage with plant-based foods and what's driving the impressive 79% repeat purchase rate How to overcome the texture and flavor challenges that have caused 13% of consumers to become "lapsed users" of plant-based meats Which innovative ingredient solutions — from versatile proteins to specialized texture enhancers — can help create products that grill, melt, and taste just like traditional meat Why younger generations (28% of Gen Z and Millennials) are driving category growth compared to older consumers
Download this essential guide today to discover the ingredient solutions that will propel the next wave of winning plant-based meat products! | | Download | | | | | | Paid content: | | | | | | |
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