New research on why brands might need to think their millennial marketing strategies

A growing body of evidence shows why Gen Y consumers aren't ideal: because many of them are broke

Index Exchange wants to lure buyers away from walled gardens with people-based solutions

Efforts to infuse the disparate localized TV media buying market are underway, with startups looking to streamline this $16 billion market.

Innovid's president Beth-Ann Eason gives insights into how it will shape the way Amazon creates and delivers ads.

New research highlights the need for checks and balances to protect the youngest end of the digital ad ecosystem

Consumers can now sell small items, from bath towels to wallpaper

So many still consume its product, even if they aren't aware of it