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If you are having trouble reading this email, read the online version | February 8 11:30am ET / 8:30am PT |
| | Delivery formats and game-changing product technologies
As consumers steer away from pills in favor of non-pill supplement delivery systems, brands should work with a co-manufacturer who can deliver expertise, consistency and quality in creating these products.
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| Non-pill formats have been rising in popularity with consumers since 2019, according insights from Nutrition Business Journal’s 2022 Delivery Format Report. But shifting to these new delivery formats is easier said than done, and brands are well advised to work closely with a co-manufacturer who understands both their vision and their value proposition. Evaluating a co-manufacturer partner’s capabilities is as important as securing ingredient supply chains, although it’s often challenging to find the right fit for the need. As the market for diverse delivery systems continues to grow--it’s important brands learn about the capabilities and specializations needed to create these innovative products.
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Karen Raterman Associate Director of Content Marketing SupplySide | | Dinesh Reddy CEO & Promoter Aavishkar |
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Dr. Andrew Myers CEO and Chief Science Officer NutraGenetics | | J. Scott Murrin COO NutraSelf LLC |
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