| | | | | Nike Just Released a Gorgeous, Powerful Campaign Dedicated to Equality Work from W+K debuts ahead of the Grammys By Kristina Monllos Nike is using its platform as one of the biggest sports brands in the world to tout a message of equality. The brand has launched a new 90-second spot, from Wieden + Kennedy in Portland, that "encourages people to take the fairness and respect they see in sport and translate them off the field," according...
Read more » | | | | | | | | | | | With This New Digital Tool, Valvoline Aims to Lure Drivers When It’s Time to Get an Oil Change Provides discounts proportionate to customer loyalty By Robert Klara Last year, CheapCarInsurance.com conducted a survey to see how adept Americans were at auto repair--basic stuff like knowing how to change a flat tire or knowing the difference between a carburetor and an AC compressor. The results were pretty dismal. Among the findings: When it came to a procedure as straightforward as changing the car's...
Read more » | | Lessons From a Veteran Super Bowl Marketer Brands need to leverage the emotional attributes of the Big Game By Mike Reisman By way of introduction, I'm a crusty old veteran of the sports marketing business--old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I'd be waiting 38 years and more for the next one). Along the way, I've...
Read more » | | What Happened When Kind Had to Throw Out the Wrapping That Made Its Snack Bars Famous Brand solves a very sticky packaging problem By Robert Klara If you've been to a deli, stood on a grocery checkout line, bought a coffee at Starbucks or visited the snack bar on an Amtrak train, chances are you've seen a Kind bar for sale--and we mean really seen one. The ubiquitous, all-natural fruit and nut bar is known for its crystal-clear wrapper that puts...
Read more » | | | | | Bipartisan Letter Rebukes Kellyanne Conway for ‘Explicit Endorsement’ of Ivanka Trump Products Congressional Oversight Committee calls for aide to be disciplined By David Griner By encouraging Fox News viewers to "buy Ivanka's stuff," White House spokeswoman Kellyanne Conway's statements "clearly violate the ethical principals for federal employees," according to a bipartisan letter from two key members of Congress. Filed late this afternoon, the letter from the leaders of the U.S. House Committee on Oversight and Government Reform encourages disciplinary...
Read more » | | Hyundai’s Super Bowl Ad Is Called the Most ‘Effective’ in Emotional and Practical Metrics Unruly's ranking measures everything from brand perception to purchase intent By Tim Nudd Video ad tech company Unruly introduced a new combined metric this year, EQ Score, to rank ads based on their "likely emotional, social and business impact." Applying the EQ Score to the Super Bowl LI commercials, Hyundai came out on top--creating what Unruly called the "most effective ad" of Sunday night. Unruly used a survey...
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