‘Cinema has had as many lives as most cats,’ said one industry observer.
| Cinema advertising is often considered the crème de la crème of media inventory: The 50 ft. screen and surround-sound; a 60-second ad slot without a skip button; a captive audience with their switched-off phones quietly cocooned in their pockets. But then along came the coronavirus crisis and movie theaters were abruptly forced to close. Experts say, however, that they expect pent up demand from advertisers to once again appear on the silver screen, not least given the slate of movies now due to be released in 2021. Read more below. For Digiday+ members, the short-term looks very rocky for movie theaters, but "cinema has had as many lives as most cats," said one industry observer. Brand Advance CEO Chris Kenna advises companies to create their products and campaigns with diverse consumers in mind from the start, not as an afterthought. In the latest edition of our Confessions series, a creative strategist explains why there’s no other option but to take a class action race discrimination lawsuit. Other things to know about We’ll go deep on everything from registration walls and retention tactics to maxing first party data at the Digiday Publishing Summit Worldwide LIVE. See what else we’ll be covering and secure your spot today to hear from Miki King, CMO of The Washington Post, Rachel Baumgarten, CSO of Group Nine, and many more. In this new interview, Salon’s Chief Revenue Officer Justin Wohl explains how the publisher improved business by identifying sneaky deal terms that would have created an unfair revenue share for vendors. Sponsored by RevContent. | | |
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