Ageism at agencies can be difficult to spot — it’s not overtly calling someone old — but it affects the mental health of those who deal with it.
| Advertising is known for its youth obsession -- look no further than Advertising Week programming, millennials are out and Gen Z is in -- but that’s to the detriment of aging agency employees. Those employees are not only affected by age discrimination in agency culture but find it harder and harder to land the next job. Read more below. Ageism at agencies can be difficult to spot, but it affects the mental health of those who deal with it. Vodafone said it would buy most of its digital ads itself last year, but only ended up doing so for search and social. Now it's trying it again. From Digiday magazine: Chinese social media apps can be likened to individual U.S. apps, but they encapsulate an entirely different ecosystem. And China is paving the road ahead. France's and Germany's major publishers are closing ranks in an attempt to fight back against Google’s refusal to pay them when their content appears in its search index. Other things to know about There are less than two weeks left to hear from leaders at BuzzFeed, Group Nine, New York Post and more at Digiday Hot Topic: Email for Publishers. Reserve your spot now to learn everything you need to know in order to wring the most value out of this important channel. Hyper-personalization goes further than hyper-targeting, using timing and frequency to create an ad experience that's actually welcome. In a new guide, learn how to reach consumers without getting invasive. Sponsored by Criteo. | | |
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howdy! | Sponsored by Kustomer | | Brand marketer’s guide: Tips for making customer support more conversational | | In the age of digital messaging, customer service often involves an ongoing conversation with a single person — a conversation that can last days, weeks, months or more. In a new guide, learn how to have personalized conversations with repeat customers without getting too invasive. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: In-housing saves money but retaining staff is tough | | Talent remains the biggest challenge for brands managing their marketing operations in-house. In a survey of 53 brand marketers, all of whom have in-housed at least some marketing functions, 43% of them said they “disagreed” with the statement that in-housing has made it easier to hire and retain talent. Only 527% said they agreed strongly with that statement. | | |
howdy! howdy! | Advertising Week 2019 | | Advertising Week Briefing: The age of dissonance | | The panels happened, the big names spoke, and there was some mild interest with a charming presentation by Burger King’s Fernando Machado and a little bit of drama with Gary Vee doubling down on his “don’t get paid to do what your love” creed. But overall, the big news seemed to have been happening outside, far away from the Upper West Side. It made for a pretty weird four days, said attendees, who felt that what was happening on stage wasn’t really reflective of the world outside. |
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