| "I don't think it's come out of the gate like Google wanted." AMP stories, Google's version of the content format popularized by Snapchat and Instagram, has struggled since it launched nearly six months ago. During YouTube's brand-safety scandal last year, JPMorgan Chase pulled its ads off the platform. But unlike other advertisers that only briefly stopped spending on YouTube, Chase didn't return until it developed its own brand-safety solution. Blaming the impending General Data Protection Regulation, some ad tech companies are shuttering their European operations. But their reasons for leaving Europe likely extend beyond the law. Holding companies are increasingly losing relevance. Subscribe to Digiday+ to learn the factors behind the agency model's decline. "Everyone is capable of having an idea." Mark Tutssel, executive chairman at Leo Burnett, discusses eliminating hierarchy in an organization, applying lessons from playing sports to advertising and more on the latest episode of Starting Out. At Digiday Hot Topic: Commerce for Publishers, attendees will find out what works and what doesn't when it comes to building a commerce strategy. Register now to hear from publishers like Barstool Sports, theSkimm and Domino Media Group. The Digiday Technology Awards are now open for submissions. We'll recognize the Best Content Marketing Platform, Best Data Management Platform and many more. Learn more and start your entry here. |
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| Max Willens Google’s version of the mobile format popularized by Snapchat and Instagram has had discoverability and monetization challenges. |
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| Kerry Flynn YouTube's brand-safety story is never-ending, but JPMorgan Chase isn’t waiting for Google to figure it out. |
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| Sponsored Content Walter Mason While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing |
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| Jessica Davies "By exiting Europe, companies will not escape the remit of the GDPR." |
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| Shareen Pathak "It's not that clients aren't spending — it's that they're spending without us." |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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