| | | Recognize Your Exceptional Brand | | Fast Company is excited to announce that we are now accepting applications for the fourth annual Brands That Matter awards. Our mission is to showcase the brands that excel in making emotional connections and communicating purpose, all while maintaining cultural relevance. Brands That Matter honorees authentically reflect not just a mission, but a heart and soul that aligns with their customer values and aspirations.
New this year: We're thrilled to introduce our first-ever CMOs of the Year distinction. This will honor the leaders whose vision and creativity have most effectively and significantly influenced our cultural landscape. We're also excited to introduce the Heritage Brands category which honors the brands that have stood the test of time through a long-standing ability to navigate modern culture while retaining a classical style.
| | | | EARLY-RATE DEADLINE: MAY 3 |
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| | | | | | | There are 7 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category. | | | | General Excellence NEW | | The most culturally-relevant brands with no specific category restrictions. | | | | Heritage Brands | | Iconic brands that stand the test of time through a long-standing ability to navigate modern culture, while retaining a classic style. |
| | | Family of Brands NEW | | More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own, but are a cultural powerhouse as a collective. | | | | |
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| | | | | | | Global Brands That Matter | | Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement | | United States Brands That Matter | | Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement | | | | | | | Years in Business | | Be recognized as a Brand That Matters within your company's years in business On the Rise: 0-4 Years in Business Established Excellence: 5-14 Years in Business Enduring Impact: 15+ Years in Business | | | | | | | CMOs of the Year | | The marketing executives who inspires and advances the role brands can play in culture. |
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| | | | | | EARLY-RATE DEADLINE: MAY 3 | | |
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