The gap between the haves and the have nots in ad tech has never been starker and a new set of acquirers are hungry for bargains.
| The gap between the haves and the have nots in ad tech has never been starker and a new set of acquirers are hungry for bargains. Read more below. “It’s the nuclear winter of ad tech,” said Zeta Global CEO David Steinberg. “When everyone is running for the exit, walk in.” Private, invite-only group chats can feature hundreds of creators trading tips and, in particular, notifying one another of unannounced algorithm changes. Ask any agency employee how satisfied they are at work, and a litany of complaints is bound to come your way. To launch new limited edition flavors, RXBars is using influencers to get the word out rather than a traditional ad campaign. Other things to know about At the Digiday Publishing Summit, we'll go deep on the biggest programmatic, product and revenue challenges facing media leaders. Learn more about joining us at this exclusive event here. As third-party cookies fade and privacy laws strengthen, publishers are racing to adapt. In a new webinar featuring BuzzFeed’s director of data partnerships, learn what publishers are doing to drive data-driven ad revenue. Sponsored by Permutive. | | |
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howdy! | Sponsored by Bannerflow | | Webinar: Charting the effects of in-house marketing | | When it comes to brands bringing marketing in-house, success hinges on surfacing the right data and skill sets. Join us on Feb. 26 at 10 a.m. GMT as we present new research and highlight how companies can make in-housing work. | | |
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