Omnicom Media Group becomes the first holding-company media group to endorse a post-cookie identifier solution, UID 2.0.
July 09, 2021
With Google’s delayed phase-out of third-party cookies, companies that have developed alternate tech solutions are looking to keep the industry thinking about what comes after that process is complete. The delay is still on the minds of those at Omnicom Media Group, which became the first holding company to publicly endorse a post-cookie solution, UID 2.0. Read more below.
For publishers tempted to pause updating data collection strategies in light of Google’s recent announcement, experts warn that first-party data solutions will likely take all the extra time they've just been granted.
For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from the crew member about educating brand and agency execs about returning to set and what he wishes they understood. This conversation has been lightly edited and condensed for clarity.
As contextual becomes the primary targeting tactic, we want to know how publishers are using automated and manual tools to control ad quality. Take this survey and we’ll send you a $5 Starbucks gift card.
FTC commissioners say forcing companies to destroy the algorithms they built with illegally-gathered data could be a way to strike at the heart of incentives to abuse people’s data and privacy.
Join industry leaders as they embark on a candid discussion about actionable steps brands and their partners can take to work toward a privacy-safe, collaborative future.
On the latest episode of the Digiday Podcast, the anchor of “Meet the Press Reports” discussed how the streaming show relates to the linear program and how the news cycle has changed in the Biden era.
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